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Forge an Enduring Brand (The Way Jeff Bezos Did) (Part 2 of 2)

Forge an Enduring Brand (The Way Jeff Bezos Did) (Part 2 of 2)

by Odette Cadayona | Mar 1, 2021 | blog

In Part 1, we left off with a discussion of advertising and personal selling. Here in Part 2 we will continue by discussing direct marketing. Now, direct marketing is a sales method by which advertisers approach target consumers directly with products, information and...
Forge an Enduring Brand (The Way Jeff Bezos Did) (Part 1 of 2)

Forge an Enduring Brand (The Way Jeff Bezos Did) (Part 1 of 2)

by Odette Cadayona | Mar 1, 2021 | blog

Are you looking for ways to give your Amazon FBA business a competitive edge, increase customer awareness, and encourage repeat business? If so, you need to incorporate Integrated Marketing Communications in your marketing plans. Jeff Bezos himself leveraged this...
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